Tag Archives: street wear

July 3, 2015

To Fiorucci with Love

Fiorucci is an Italian street wear brand established in 1967 and it flourished in the late 70’s and much of the 80’s. Although the brand is still around in some form, it really is a shadow of it’s former self. In it’s heyday it was one of the coolest names around. Combining pop culture, art, and fashion while infusing it with a sense of fun and sex that was never really done before. Fiorucci was was affordable, street and cool long before any of todays’ “fast fashion” brands ever existed, and it’s attitude was always pure sass!

Some Product would probably not exist without Fiorucci. I can’t think of many other brands that have had a more significant influence on our aesthetic and approach to design. We have always aspired to make products that are fun and functional with a reverence for pop culture.

Enjoy some very amazing vintage Fiorucci print ads, and an absolute must is this gem of a news clip about the original Fiorucci shop in New York. Watch it here.

TACK-O is where it AT!

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June 11, 2015

Some Product Lookbook “re imagined”

I recently got an email with this beautiful collection of images from our last major look book campaign with the incredible team of Martina + Reem. More then just frequent collaborators, they have become our good friends. Their enthusiasm, joy and love of their subjects and the process of photography itself, can be clearly seen in all their work. This particular group of images is no different. Not merely satisfied with shooting a look book, they went back into the original shoot, found previously unseen and unused images and re worked/re imagined them into this very magical and slightly surreal collection of photos. Enjoy.


Photos by Martina+Reem 

Hair & Make Up by Vanessa Wong

Model Ja Pace

Styling by Dave & Cat at Some Product

All clothing provided by Some Product. Crown by Dandi Wind. Bodysuit with wings by Monika Valyi. Jewellery provided by JA LO VES and Used House of Vintage. Vintage skirt by Sonya Jang.


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February 19, 2015


We will debut or CITY TRASH collection at Capsule Tradeshow in New York (February 22-24).

Location: Pier 94, 711 12th Avenue, New York, New York

Some Product City Trash collection debut at Capsule New York

Some Product City Trash Capsule CollectionSome Product City Trash - Los Angeles LA Some Product City Trash - New York NY Some Product City Trash - Paris Some Product City Trash - TokyoSome Product City Trash - LondonModel: Willow

Hair + Make Up: Jette

Photos: Some Product

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