Platform – our progressive multi-brand boutique will open in Vancouver, as a flagship location for Some Product and Le Monde Gris, as well as other international brands.
We have been working on every aspect of the shop for close to eight months. Interiors, branding, lighting…the list goes on and on. It was a challenging, but ultimately a very inspiring creative process, to design and conceptualize a unique and functional environment that emotionally engages with people.
The following images show the story behind our logo. Our outside sign, with a modified “Platform” typeface is being used throughout the majority of branding applications. Inside the space, as the main focal point of the shop, we chose to do a neon and hand written “Platform” that at once humanizes the brand, yet retains it’s singularity.
Beautiful neon work by 12Midnite at Smash Gallery.