Tag Archives: yvr

April 9, 2015

Shop Platform – the branding

Platform – our progressive multi-brand boutique will open in Vancouver, as a flagship location for Some Product and Le Monde Gris, as well as other international brands.

We have been working on every aspect of the shop for close to eight months. Interiors, branding, lighting…the list goes on and on. It was a challenging, but ultimately a very inspiring creative process, to design and conceptualize a unique and functional environment that emotionally engages with people.

The following images show the story behind our logo. Our outside sign, with a modified “Platform” typeface is being used throughout the majority of branding applications. Inside the space, as the main focal point of the shop, we chose to do a neon and hand written “Platform” that at once humanizes the brand, yet retains it’s singularity.

Beautiful neon work by 12Midnite at Smash Gallery.



Some Product - the branding behind Platform. Check out our new sign plate!Some Product - the branding behind Platform. Neon signs are always in!Some Product - the branding behind Platform. Check out our new sign plates!

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July 22, 2014

BTS with Martina+Reem

Having just completed a massive collaboration with Martina+Reem, it is only fitting that we were dying to work on an editorial and a look book with these two generous and talented ladies. Last Sunday was truly a magical day at the beach and we couldn’t have asked for a better team. Without revealing too much, here are some “behind the scenes” images from the shoot.  Stay tuned for more! xo


Photos: Martina+Reem

MU&H: Vanessa Wong

Models: Ja Pace & Shannon at Family Management

Styling & BTS photos: Dave & Catherine at Some Product

Special Thanks to: Dandi for the headpieces, Sonya Jang for lending us her clothes and Used House of Vintage for the amazing accessories.


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March 5, 2014

Yoga x Some Product

Had a blast shooting Marie-Eve from Moksha Yoga in Vancouver. She is wearing our Hot Springs leggings right after teaching a class in them on a Monday afternoon. Shot on location at the Moksha Yoga studio in East Vancouver.

ohmmmstretchIMG_6313leg onlymarie eve

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