Category Archives: Some Product

October 12, 2015

PEACE OUT – Aubrey Beardsley


One of our all time favourite leggings releases is called “Dark Sixties” featuring the artwork of the one and only – Aubrey Beardsley. The title refers more to the feel of the design which reminded us of the more dark and mysterious aspects of the “hippie” generation.

Aubrey Beardsley was a Victorian era English illustrator and along with Oscar Wilde, a leading figure in the aesthetic movement.  He produced a massive body of some of the most elegant and unique artwork ever during his brief lifetime. He was only 25 years old when he died, which makes his accomplishments that much more mind blowing.

His craftsmanship and style were an obvious influence on 60’s counter culture pop and poster art. We wanted to release a legging that somehow paid tribute to that lineage. This Beardsley image perfectly encapsulates a certain late 60’s vibe of sexuality, drugs and a certain darkness seeping into the mainstream consciousness.

Images below are a selection of of Aubrey Beardsley’s work, followed by a couple of examples of psychedelic poster art from the late 60’s that clearly bear his influence.

The process of creating and designing these leggings, was fairly involved and required us to actually re create by hand, additional panels of line artwork that had to perfectly match the Aubrey Beardsley look and feel. Harder then in looks. We wanted the image to flow from one leg onto the other as a fluid drawing would.

dark sixties - hailey12645151_1 erda 6b77ecdb0c3482af52a17c2c87c16015albert-in-search-of-his-ideals-1897 not_detected_245638 the-comedy-of-the-rhinegold-aubrey-beardsleyjimi-hendrix-and-jefferson-airplane-1 ahynhmv3lpy0jhvkdsyuno3vo1_500


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July 18, 2015

Platform is now in business

Our flag ship concept store front – Platform is finally open. It will function as our primary showroom and design studio as well as the first flag ship location for our own brands Some Product and Le Monde Gris. In addition we will carry an exclusive roster of quality local and international brands. Current line up of brands includes Assembly New York, Coco and Breezy, Skim Milk and Cast and Combed jewelry.

We were very intent on making the shop a truly fully unique shopping experience. Everything from the stackable topographic tables, crystal shaped change rooms to the giant LED lit emojis was designed by us specifically for the space. Rather then looking at any trends in retail we felt very strongly about staying true to our own individuality, dreams and imagination. In many ways the space was designed as an art installation that also functions as a store.

Pictures below show various design features and give a great feel, however to get the full experience, please visit us in person. We would love to see you! xo

Platform – 430 Homer St. – Vancouver

outside nighttime 3 mannequin 2 neon sign 1 change rooms at night 2 6 manequin and changerooms 4 emoji shop interior full product w tags 5 legs table w rack mannequin on table changerooms maddy on tableoutside cropped

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July 3, 2015

To Fiorucci with Love

Fiorucci is an Italian street wear brand established in 1967 and it flourished in the late 70’s and much of the 80’s. Although the brand is still around in some form, it really is a shadow of it’s former self. In it’s heyday it was one of the coolest names around. Combining pop culture, art, and fashion while infusing it with a sense of fun and sex that was never really done before. Fiorucci was was affordable, street and cool long before any of todays’ “fast fashion” brands ever existed, and it’s attitude was always pure sass!

Some Product would probably not exist without Fiorucci. I can’t think of many other brands that have had a more significant influence on our aesthetic and approach to design. We have always aspired to make products that are fun and functional with a reverence for pop culture.

Enjoy some very amazing vintage Fiorucci print ads, and an absolute must is this gem of a news clip about the original Fiorucci shop in New York. Watch it here.

TACK-O is where it AT!

fiorucci5302734377_30334c26d7_o fio-kitschy-letraset-collage1Acquisizione a schermo intero 09072010 031105.bmpdivine-fiorucciFiorucci-tumblr_lrmw7lV9Gc1qeclcio1_500Fiorucci-70s-Style-and-Design

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June 11, 2015

Some Product Lookbook “re imagined”

I recently got an email with this beautiful collection of images from our last major look book campaign with the incredible team of Martina + Reem. More then just frequent collaborators, they have become our good friends. Their enthusiasm, joy and love of their subjects and the process of photography itself, can be clearly seen in all their work. This particular group of images is no different. Not merely satisfied with shooting a look book, they went back into the original shoot, found previously unseen and unused images and re worked/re imagined them into this very magical and slightly surreal collection of photos. Enjoy.


Photos by Martina+Reem 

Hair & Make Up by Vanessa Wong

Model Ja Pace

Styling by Dave & Cat at Some Product

All clothing provided by Some Product. Crown by Dandi Wind. Bodysuit with wings by Monika Valyi. Jewellery provided by JA LO VES and Used House of Vintage. Vintage skirt by Sonya Jang.


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April 15, 2015

DRIPPING with CA$H – new low prices

We lowered all of our online retail prices ( due to the strength of the Yankee $$$ )… To mark the momentous occasion, we played around made some psychedelic looking images.

These kinda make me think of Garbage Pail Kids cards. Siiiiick!  xxx

Dripping with Cash blue - new low pricesDripping with Cash purple - new low pricesDripping with Cash teal - new low pricesDripping with Cash twotone - new low prices


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April 9, 2015

Shop Platform – the branding

Platform – our progressive multi-brand boutique will open in Vancouver, as a flagship location for Some Product and Le Monde Gris, as well as other international brands.

We have been working on every aspect of the shop for close to eight months. Interiors, branding, lighting…the list goes on and on. It was a challenging, but ultimately a very inspiring creative process, to design and conceptualize a unique and functional environment that emotionally engages with people.

The following images show the story behind our logo. Our outside sign, with a modified “Platform” typeface is being used throughout the majority of branding applications. Inside the space, as the main focal point of the shop, we chose to do a neon and hand written “Platform” that at once humanizes the brand, yet retains it’s singularity.

Beautiful neon work by 12Midnite at Smash Gallery.


Some Product - the branding behind Platform. Check out our new sign plate!Some Product - the branding behind Platform. Neon signs are always in!Some Product - the branding behind Platform. Check out our new sign plates!

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March 13, 2015

Some Product Active is Here

We are soooo excited to finally release our brand new activewear line Some Product Active aka SPA. This luxury collection of styles and graphics geared for the ultimate in athletic wear chic and performance. Using only the highest quality high-tech Italian materials, this collection is entirely designed and ethically manufactured in Canada.

Here’s a sneak preview. The full collection will be available online starting on March 16, 2015.

Get the full collection here!

some product active - BOXING ROBE FRONT

Long boxing robe hoody $169, Ice bra $38, and Ice leggings $76

some product active - DARK HOODY SIDE

Dark funnel neck hoody $110 and Dark capris $70

some product active - ICE BRA BACK

Ice bra $38, and Ice leggings $76

some product active - ICE TANK FRONT

Ice tank $39 and Ice shorts $54

some product active - DARK LEGS SIDE

Dark crop top $42 and Dark leggings $76

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February 19, 2015


We will debut or CITY TRASH collection at Capsule Tradeshow in New York (February 22-24).

Location: Pier 94, 711 12th Avenue, New York, New York

Some Product City Trash collection debut at Capsule New York

Some Product City Trash Capsule CollectionSome Product City Trash - Los Angeles LA Some Product City Trash - New York NY Some Product City Trash - Paris Some Product City Trash - TokyoSome Product City Trash - LondonModel: Willow

Hair + Make Up: Jette

Photos: Some Product

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February 5, 2015

Tantalum Magazine – Odessa

Martina + Reem are very much in our creative family. Aside from being absolutely lovely humans and frequent collaborators, they are some of the most talented and hardest working creatives around. We have also had the pleasure of working with them on a capsule collection featuring some of their more ethereal and abstract photography.

A beautiful editorial featuring many of the pieces from our collaboration was recently published by Tantalum Magazine.


Odessa - Tantalum Magazine Odessa - Tantalum Magazine Odessa - Tantalum Magazine Odessa - Tantalum Magazine Odessa - Tantalum Magazine

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